This is not a job. This is your craft. The thing you would do even if nobody paid you. The thing you think about in the shower, on a run, at 2am when you cannot sleep.
Craft is professional passion taken to its logical extreme. It is the relentless, voluntary pursuit of mastery in the discipline you love. People who treat their work as a craft do not clock in and clock out. Their work is a form of expression. It defines them. Not because they lack boundaries, but because the work itself is the reward.
At MEDDICC, we think of ourselves as a race car. The business is the vehicle. Team members are the racing drivers looking for a place to practice their craft. We do not hire people who want a ride. We hire people who want to drive.
Craft is the foundation of the C8 because without it, nothing else matters. You can have all the hunger in the world, but if you have not committed to mastering your discipline, that hunger has nowhere to go. Craft is what you do. Craving is why you do it. Together, they form the base of the formula.
The test for Craft is simple. Does this person treat their role as a profession or a position? Do they study their discipline outside of working hours? Do they have an opinion about how things should be done, and can they defend it? Do they get better every quarter, not because they are told to, but because they cannot help it?
If the answer is yes, you have found someone who practices a craft. If the answer is no, you have found someone who has a job. There is nothing wrong with having a job. But this team is not for them.
